For most people, buying a new car, truck or SUV is the second-biggest purchase they make after their home, so ensuring the process is as easy and stress-free as possible is critical to customer satisfaction. The new SHOWCASE app being used by Ford sales associates with the Apple iPad is helping dealers find just the right car for their customers faster than ever.
This coming week sees the world's largest trade fair and event highlight for interactive games and entertainment, Gamescom take place in Cologne, Germany, and we will be there to cover it.
