TechGadgetsThe Toy Fair 2014 Winners

The Toy Fair 2014 Winners


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Today the sixth annual Toy Fair Best New Toy Awards winners were announced this morning predicting some of the top new toys for 2014. Winners range from household names such as LEGO Friends Stephanie’s Beach House (LEGO) and Nerf N-Strike Zombie Crossbow (Hasbro) to innovative new IPs such as My Friend Cayla (Vivid) and Cupets (Flair).

toy fair 2014

The thirteen categories which produced 39 winning toys from 26 different toy companies were unveiled by Toy Fair organisers the British Toy & Hobby Association on the first day of the show this morning. Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 280 exhibitors launching thousands of new products.

This year, Hasbro and Lego took top honours with three Best New Toy Awards, while Character Options, Hornby and VTech all walk away with two awards.

The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2014 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday pocket money spends such as Moshi Kart Collectables (Vivid) and Lil Fishys (Peterkin), through to special event purchases like LEGO CITY Police Station (Lego) and Ancient Dragon Castle (Playmobil).

Since their launch in 2009, more than 150 toys have received a prestigious Best New Toys Award with LEGO topping the chart with 15 awards.


Over the last six years, the awards have reflected a number of emerging trends and landmarks in the toy industry, from the birth of app toys and the increased influence of technology to the growth of licensed toys and continued strength of construction toys.

“We are delighted to showcase the Toy Fair Best New Toy Award winners for a sixth year in a row. Once again, the winners show the level of innovation and creativity within the UK toy industry, from traditional toys through to advances in technology,” commented Majen Immink, Senior Communications Manager, British Toy & Hobby Association

Chris Hare
Chris Hare
A True Tech Geek at Heart, I Started my life of being a Tech Geek at the age of 5 with the BBC Micro. Went on through most of Nintendo stuff and now a Xbox and PlayStation fan. I also leaked the information about the leaked Hotmail passwords story from October 2009 that went World Wide. I Started writing tech articles at the beginning of 2011, most of my articles are about Android phones and Xbox One and PlayStation 4 and other gaming news. When Chris has free time its with the family.


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