Today is the day the Xbox team is launching its invitation to the world to join the Xbox One launch on 22nd November. Designed to celebrate the fans, the campaign will showcase Xbox One as the only all-in-one entertainment system that brings together content loved by gamers, movie buffs, sports fans, and TV lovers, all in one place.
“To celebrate the launch of Xbox One we have designed one of our most integrated and comprehensive global campaigns ever. The campaign is a celebration of our fans – an invitation to a new generation of games and entertainment. And it showcases experiences that only Xbox One can deliver,” said Robert Matthews, General Manager of Consumer Marketing, Xbox. “Through the authenticity of the ads, to a massive 75 city experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One.”
https://www.youtube.com/watch?v=_1mfIg1I3zE
The Xbox One television campaign launches in the U.S. on October 27 during Sunday Night Football on NBC and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centred on an invitation to fans to enter a new generation of games and entertainment. The campaign highlights characters and content from games, sports, movies and TV shows that are part of Xbox One, who literally come into your world and invite you into theirs. The campaign was directed by award-winning director Bryan Buckley with visual effects from The Mill.
“The ads were designed to celebrate that for the first time, the best in gaming is coming together with the best of entertainment, all-in-one place,” said Matthews. “Authenticity was a key goal for the campaign design, from including one of only three McLaren P1’s in the world to represent ‘Forza Motorsport 5,’ to including Liverpool football star and England national team captain Stephen Gerrard, to actor Zachary Quinto representing Spock.”
