The PlayStation 4 will retail at £300 in the UK, according to the latest reports. Industry sources and leaked documents obtained by The Times suggest that the console will launch at around the same price as a Premium Wii U, and but still £100 cheaper then the PS3 did when it first launched in the UK.
Previous reports have suggested that the console will retail at 40,000 Yen when it launches in Japan, which is roughly $428 in North America and approximately £270 in the UK (based on current exchange rates).
However, prices often vary between regions, with European customers typically expected to pay more. Sony is widely expected to unveil the PlayStation 4 at its February 20 press conference, with images of what is believed to be prototype controllers for the console recently leaking online (pictured above).