TechMicrosoftCES 2010 – Microsoft Auto 4.1 and Windows® Embedded

CES 2010 – Microsoft Auto 4.1 and Windows® Embedded


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While at CES I had the opportunity to spend a few minutes at the Microsoft Auto and Windows® Embedded booth and looked at some of the new automobiles featuring Microsoft® Auto. Take a few minutes to see a quick overview of Microsoft Auto and a few of the fine vehicles that now carry the Microsoft logo.

What is Windows® Embedded?

Automobile manufacturers have different versions of the Windows® Embedded Microsoft Auto-based infotainment package. Each package offers different solutions for each market. The auto manufacturers at the show were Fiat, Ford and Kia Motors.

Microsoft says “Microsoft® Auto 4.1 is the newest generation of embedded operating system from Microsoft designed specifically for developing state-of-the-art in-vehicle infotainment systems.”

What do I say? This is some very cool stuff. Auto 4.1 allows you to integrate your phone, music player, GPS, Bluetooth and HD radio. I do not need a new vehicle but this is really tempting me to upgrade the old Ford to a newer model.

Windows® Embedded Booth

The booth was right across from the Microsoft booth and tied in to the theme.



Blue&Me­ is the Fiat brand that combines Microsoft Auto communications and entertainment. Some of the main features are:

  • eco:Drive
  • Hands-free
  • Music
  • Language support

More information can be found at:

This cute little Fiat would work great for delivering Papa Johns pizzas. I wonder if the back seat is big enough to have…sorry, prom flash back.


Inside, it is sporty and has clean lines. I would not drive a Mini but I would drive this.


Inside the steering wheel seems normal…


…however, it has the Microsoft logo! I totally want a steering wheel with the Windows® logo. How cool is that? I probably would buy underwear if it had the MS logo to be honest.


Timothy Daleo
Timothy Daleo
Timothy Daleo is a Project Resource Analyst and Oracle Applications Trainer in Pasadena, California. In addition to financial analysis, Tim has been developing training materials since 2003 and supporting direct projects through various auxiliary databases since 2005.


  1. Tim

    We have a Fiat 500 and I have to say it is suprisingly roomy (stop those thoughts now)!

    The capabilites that come with the car are amazing for the price – we didnt know about them when we collected the car, I saw the Windows logo and smiled (that was over a year ago now).

    Pity my car doesn't have the same 🙁


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