Review: Honor 4X is it the best budget smartphone?

When it comes to a budget smartphone, with the importance on given more on the user experience than the aspects like design and such. Can the new smartphone from Honor have something extra for you lets find out.

The specifications include a 5.5 inch display with 720p resolution, and under that, a Qualcomm Snapdragon 410 processor clocking at 1.2 GHz, with 2GB RAM and Adreno 306 GPU. The phone has a 13-megapixel camera on the back, with its F/2.0 aperture and a 27mm wide angle lens. On the front, have a 5-megapixel selfie camera. A 3000 mAh battery in the device is packed in, and it isn’t a removable one.

Honor 4X sims slots

Design and the Form Factor

The Honor 4X has a simple design, the back of the phone has the cross line matte finish, that it doesn’t attract fingerprints, and the Honor branding adds to the good looks.

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The removable back cover on the phone covers almost the entire side frame as well, joining the screen panel on the side. Towards the right side, the volume button and the cover around it is slightly raised, and just above that is the volume rocker button. The Mirco USB port and primary microphone take their place along with the round speaker holes in the bottom, while a secondary microphone and the headset jack is located on the top.

The 5.5 inch display is surrounded by not so big bezels, but whatever area is used by the navigation buttons in the bottom, makes the phone unnecessarily bigger. The capacitive buttons below the screen (back, home and app switcher) don’t light up, but they are fairly responsive. Above the front display is a set of sensors, earpiece and the 5MP camera.

Using the Honor 4X isn’t easy with a single hand, although the gestures and motion features try to help the user do some functions without having to use both the hands. Not really something to complain about, as we rarely see a phone in the budget to mid range category having a compact design for a big 5.5-inch screen.

Display

The 5.5-inch IPS display has a pixel density of 267 PPI, decent enough for this price range of under £145 from Amazon, but on the brighter side, the display of Honor 4X is easier to read under bright sunlight.

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Picture taken under bright sunlight

Viewing angles are decent, and although this is a UI feature, the changing wallpaper every time the screen is activated, makes the experience better.

User Interface

EMUI v3.0 has a lock screen that gives access to notification panel, and a drag-up-from-bottom control centre having shortcuts to important apps. Even the camera app can be opened right from the lock screen. Always, unless you opt against it, you see a beautiful different wallpaper whenever the screen is waken up. Double tapping anywhere on the lock screen opens up a music player widget, which can be controlled without having to unlock the screen.

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A vertical timeline of notifications is shown up in the notification panel, swiping which to the left shows the much useful quick settings section, having connectivity toggles, options to toggle One-hand UI, Flashlight, screenshot Suspend button, multi-screen, ultra power saving mode and the brightness toggle bar.

The UI intelligently shows the quick settings panel if there’s no important unread notification, and thus obviously is good and time-saving.

The Honor 4X see no more than 3.9GB of internal storage left for the user, when you first start up the Honor 4X for the first time.

There’s a Simple user mode under the Settings, if the user doesn’t want the cluttered UI to be presented to them. It rather takes you back to the look of early Windows Phone UI, having large app tiles, and only the important apps shown on the main screen.

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The Honor 4X seems to have done a better job, with options like “Flip to mute”, “Shake to rearrange”, “Double Touch” (which is the double tap to wake) for a better experience. While the screen is turned off, drawing certain alphabets open the set apps.

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Performance

The Honor 4X, although has a very decent 64-bit Qualcomm Snapdragon 410 processor, clocking at 1.2 GHz, it is surely not a phone one would want if they are into gaming. The Emotion UI does respond fast and over a GB of free RAM is usually there, and the 4X never showed a problem with multitasking, switching between the apps and even while showing all the transition effects in the UI.

The benchmark scores are quite lesser than what you would see in devices with similar internal specs, but in actual, the performance is good for regular use.

The Normal and Smart modes differ a bit, and it clearly shows the difference in the way UI responds. The Normal mode reduces the lags and frame drops when playing a game, while Smart is more about saving battery and compromising with the performance, thus not a good mode for gaming or watching HD videos on Youtube or alternative apps.

Battery

As the screen was big enough, Huawei managed to keep the device slim enough to use it comfortably, and still pack a 3000 mAh battery on the back. We’re actually very much impressed with the battery on the Honor 4X, and the device lasted for more than a day on a single charge, and we’re talking of normal usage, including more than an hour of phone calls, some data usage (on 4G though), gaming for about 40 minutes and keeping the Wi-Fi active for over half a day.

Honor 4X battery level

 

Hisilicon Balong

 

HDR Camera shot with movement

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Normal Camera shot with movement

The Honor 4X has three battery usage modes – Ultra, Smart and Normal. While the Ultra makes it a greyscale interface, the smart mode automatically adjusts the CPU and network usage for balanced performance, and the normal mode adjusts the CPU for maximum performance. The last one is recommended for gaming as well as, for HD video viewing.

On average, it was possible to get through a days’ usage and sometimes a little more than that, on a single charge of the battery of Huawei 4X, and an average screen-on time of 3.25 hours.

The Huawei Honor 4X has two SIM card slots, both supporting 4G LTE network connectivity.

Final Verdict

The final question, is the Huawei Honor 4X the new King of the budget smartphone. Well the quick answer is easy It sure is, with what comes packed in, and the way it takes brilliant photos, lasts for more than a day on a single charge. For the price of the device you can’t go wrong if you buy this device.

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Bethedsa teases new DOOM for this years E3

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Bethedsa has just released a small teaser for the new DOOM. The game will be shown off fully at this year’s E3, when Bethedsa has it’s press conference on Sunday 14th June.

 

Civilization: Beyond Earth–Rising Tide Expansion Pack

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2K and Firaxis Games today announced Sid Meier’s Civilization: Beyond Earth – Rising Tide, the expansion pack for October 2014’s turn-based strategy title, Civilization: Beyond Earth, is currently in development for Windows-based PC. Created by Firaxis Games, Rising Tide will enhance the Beyond Earth experience by adding a variety of new gameplay capabilities and providing near limitless ways for players to create a new future for humanity on an alien planet. The expansion pack is currently scheduled for release in fall 2015.

 

Rising Tide will expand Beyond Earth to new frontiers on the planet’s surface and across its seas, adding more choices and diplomatic options as players build “one more turn” toward a new vision for humanity’s future. New aquatic gameplay will explore the oceans for colonization by dramatically extending the play space, while an overhauled diplomacy system will provide players with additional layers of dynamic choices and options to shape the diplomatic landscape while engaging with the AI and one another.

Beyond Earth–Rising Tide

“Firaxis Games has an impressive track record of delivering robust and innovative expansions that radically change player experience while adding extensive replay value,” said Sarah Anderson, SVP of Marketing at 2K. “Rising Tide is no exception, offering new features and overhauled gameplay systems that will challenge players embarking on a quest for planetary domination.”

Rising Tide builds upon the lore of Beyond Earth, breaking away the historical boundaries of the original franchise and furthering mankind’s search for a new home in outer space,” said Sid Meier, director of creative development at Firaxis Games. “Whether colonizing the planet’s oceans, acquiring new Affinities or meeting exotic new leaders, aliens and units for the first time, Rising Tide offers more ways for players to write their own stories on a new world.”

Key features of Rising Tide include:

  • Building floating settlements and accessing natural resources hidden beneath the seas of the alien planet, while alien beasts with unique abilities inhabit the water and challenge players in distinctive ways;
  • Shaping the diplomatic landscape by upgrading traits, changing diplomatic relationships, and leveraging the benefits of your allies, all with political capital;
  • Unlocking a dynamic set of Diplomatic Traits while activating different combinations in response to the changing world;
  • Playing as one of four new factions, including the Al Falah, a group of nomad explorers descended from wealthy and resilient Middle Eastern states;
  • Investing in multiple Affinities to unlock hybrid Affinity units and upgrades for the first time;
  • Collecting and combining alien relics via a new Artifact System that unlocks powerful benefits;
  • Exploring one of two new biomes, Primordial world, an untamed biome rife with volcanic activity and indicative of a chaotic landscape still forming in the new world.

Arrow Season 3 and The Flash Season 1 on Digital Download

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If you are a fan of DC Comics, you might be interested in hearing that both Arrow Season 3 and The Flash Season 1 are coming on Digital Download.

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Arrow Season 3

https://www.youtube.com/watch?v=cdAJgLP8wIA

After being gone for five years, during which he suffered unimaginable ordeals, billionaire Oliver Queen returned home to Starling City with a mysterious agenda and a set of new skills that he uses in a war on crime in this hard-hitting action series. Reinventing the DC Entertainment character for a modern-day audience, the Arrow is not a super hero … but a hero — every bit as formidable as the criminals he’s hunting. Determined to right his city’s wrongs and sworn to bring justice to those who have corrupted it, Oliver (aka The Arrow) — with the help of his iron-fisted right hand, John Diggle, the tech-savvy Felicity Smoak and the newest member of the team, Roy Harper — narrowly defeats the vengeful Slade Wilson, his onetime ally and mentor on the island of Lian Yu. But like all wars, there are casualties. Sacrificing herself for her children, Moira Queen falls at the hand of Deathstroke, sending Oliver’s sister, Thea, into self-imposed exile with her biological father, Malcolm Merlyn. Now, to honor his fallen friends and family and protect the people he loves, Oliver must rededicate himself to his cause — to become a beacon of hope for those most in need, and a weapon of justice against those who prey upon them. He is The Arrow.

Arrow: Season Three is available on Digital Download now

The Flash Season 1

https://www.youtube.com/watch?v=HsaDBSqGqEc

From the Arrow creative team of executive producers Greg Berlanti and Andrew Kreisberg and director David Nutter, THE FLASH is a fast-paced super hero drama that follows the high-speed adventures of the Fastest Man Alive. Written by Berlanti, Kreisberg and DC Entertainment’s Chief Creative Officer Geoff Johns, the action drama follows Central City Police scientist Barry Allen, an everyday guy with the heart of a hero and the genuine desire to help others. Standing still emotionally since the day his mother was murdered (and his father unjustly jailed for the crime), Barry was taken in as a child by the investigating Detective West and raised in a cop’s home alongside West’s supersmart daughter (and Barry’s dream girl) Iris. But when an unexpected and devastating accident at the S.T.A.R. Labs Particle Accelerator facility strikes Barry, he finds himself suddenly charged with the incredible power to move at super speeds. While Barry has always been a hero in his soul, his newfound powers have finally given him the ability to act like one. With the help of the research team at S.T.A.R. Labs — including billionaire visionary Harrison Wells, biogenetics expert Caitlin Snow and the eternally upbeat Cisco Ramon — Barry begins testing the limits of his evolving powers and using them to stop crime, ensuring that no one suffers a similar tragedy to his own family history. Working with his adopted father Detective West; West’s conceited partner Detective Eddie Thawne and Iris West, who’s earning her degree in Criminal Psychology, Barry uses his superhuman abilities to help the people of Central City and stop the rogues’ gallery of villains — many of whom have also been altered by the particle accelerator explosion. Concealing his identity behind his incredible velocity, Barry can not only accomplish feats faster than human comprehension, but also taps into an energy that allows him to access moments out of time — both past and future. With a winning personality and a smile on his face, Barry Allen — aka The Flash — is finally moving forward in life … very, very fast!

The Flash: Season One is available on Digital Download on 27th May.

Want to join the closed beta for Orcs Must Die Unchained?

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Gameforge and developer Robot Entertainment have expanded the full-action PvP title ready for the second phase of the closed beta, which includes numerous new features and also responses to beta tester feedback. Alongside changes to the combat system and general gameplay, players can look forward to a more polished visual experience and also an additional map. And you can get in on the action.

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The latest version of Orcs Must Die! Unchained is here with lots of changes: the new Trait Builder lets you personalise and strengthen individual heroes, enabling you to adapt them to your style of play. On top of this, heroes are also now set as either attackers or defenders, allowing for a clearer tasking within the team. A ‘traditional’ defender character will still be able to wreck havoc on the front lines and attacking heroes will be able to contribute in defence. Heroes now gain experience during battles, which allows them to rise to a maximum level of 8 within a match, opening up a variety of additional enhancements, buffs and skills to choose from.

The base game tempo has been reduced ever so slightly, allowing players tos et up their battles in a more tactical manner. The revamped environments bring more than just an improved version of Cliffside Clash: a lot of the improved hero skills are now accompanied by a short animation. This allows for both sides to better react to enemy attacks – dodge or counter – adding additional depth to one on one encounters.

As before, players select various minion cards in the Deck Builder to then send these selections on their destructive paths towards the enemy rift. From now on, teams can choose which war camp to release their hordes from. Over the course of a match

an additional slot now opens in the camp, where a powerful boss can be selected from a choice of trolls, ogres and other monsters.

In addition to the already available Cliffside Clash and Highlands maps comes ‘Unchained Fortress’, where players are taken to the home of the namesake orcs. The circular-formed map has a selection of secret paths and passages and demands tactical thinking for success.

Want a Beta Key?

So we have 200 keys for the closed beta (these are for the EU only), get one below because when they are gone, they are gone:

[keys id=186250]

“A Night To Remember” with the The Witcher 3: Wild Hunt

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With The Witcher 3 is out next Tuesday 19th May, just watch below the launch cinematic, which will no doubt hype you up even more than you are already.

Coming out on the PlayStation 4, Xbox One and the PC.

Wolfenstein :The Old Blood gets its disc on from today

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The great war hero BJ Blazcowicz once said “kill as many Nazi’s as you can!” and from today you can do just that with the physical release of Wolfenstein: The Old Blood. 

Last week Wolfenstein: The Old Blood launched across digital platforms and now fans waiting for the physical version on PlayStation 4, Xbox One, and PC can find it in retailers.

Wolfenstein: The Old Blood, the standalone prequel to the critically acclaimed first-person action-adventure shooter Wolfenstein: The New Order, costs £14.99. The adventure, which spans eight chapters and two interconnected stories, features all the hallmarks of MachineGames – thrilling action, immersive story and intense first-person combat.

The year is 1946 and the Nazis are on the brink of winning World War II. In an effort to turn the tide in the Allies’ favour, B.J. Blazkowicz must embark on an epic, two-part mission deep within Bavaria. Part one of Wolfenstein: The Old BloodRudi Jäger and the Den of Wolves – pits BJ Blazkowicz against a maniacal prison warden as he breaks into Castle Wolfenstein in an attempt to steal the coordinates to General Deathshead’s compound.  In part two – The Dark Secrets of Helga Von Schabbs – our hero’s search for the coordinates leads him to the city of Wulfburg where an obsessed Nazi archaeologist is exhuming mysterious artefacts that threaten to unleash a dark and ancient power. 

Review: Dark Souls II: Scholar of the First Sin

If you often feel as though you aren’t being punished enough for simply progressing through a game’s storyline of late, or like many others, really got stuck into the excellent Bloodborne; then prepare to be castigated again. From Software is back, in a sense, to give us all another kick in the gaming teeth with the re-mastered Dark Souls II. Including all the previous DLC, running at 60fps and hopefully looking a little more refined, we could well be on to a winner here.

Whilst it certainly eases you in a little more gently, Dark Souls II still packs a wallop if you attempt to play it like any other game. Apparently completely forgetting what game I was playing, as soon as I gained control of my character, (after what still looked like an incredibly high budget intro scene many years on) I attempted to explore the wilderness stretching out before me. It wasn’t long before I’d found my first enemy, a giant troll looking character that, inevitably, beat me into submission several soul crushing times. I conceded defeat, and ruefully went about my business following the implied ‘proper’ way to go. From then on, it was a lot easier, there were instructions to heed, little notes informing you of the controls and many susceptible enemies in weak, vulnerable formations that don’t really occur ever again. I savoured this bit whilst it lasted, slowly remembering the horrors that yet await me.

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Fight however you want, you’ll still die

After some nervous foraging and a visit to a disparate warrior complaining nervously about a stone statue blocking the path, I arrived in the hub town of Majula. A place with several branching paths, an unnervingly large pit complete with visible treasure, and a merchant selling a ring to reduce fall damage. I didn’t trust him or the pit, so I left. Oddly serene, Majula instantly felt welcoming due to its soft, never-ending sunset and mostly safe setting. Save for a few small, surprisingly aggressive pig resembling creatures that is. Once again, I will point out is that there is a very helpful woman who resides here, remaining as the only place where you may level up.

Veterans of the series will know exactly what to expect in terms of the combat mechanics, every move and decision you make during combat, even against the lesser foes, could spell disaster. It’s all about learning your opponent’s patterns and exploiting their occasionally wonky AI with your own timing and stamina management. Bosses are of their own unique styles and of course, possess challenges far beyond what you’ve come to face. Once you finally manage to slay one however, the elation is incomparable, until, much like many other RPG’s, they turn up as ‘normal’ enemies… Unlike how it originally arrived on the last gen consoles, Scholar of the First Sin runs at a silky 60fps now. Fortunately for us, this means less screaming at the game when it used to diddle us out of a few crucial frames during a particularly vicious battle in the past. Now if you die, it’s quite likely your own impatient fault!

The basic mechanics of the original release still remain of course, resting at a camp fire, you can fast travel to any other unlocked camp fire without any form of either payment nor punishment. Due to the layout of the world map, and all of its different routes and avenues to explore, you really don’t want to be wandering all the way back. Especially so when you consider that in this version, Scholar of the First Sin, enemy placements and even archetypes have been tinkered with, giving those who’ve already given the game a good seeing to, something unexpected to come across. Plus it makes the frequent and inevitable return trips to Manjula significantly less painful!

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Everybody likes dragons

As before, numerous deaths will whittle away at your maximum health bar, up to 50% in fact; to replenish that lost health, you’ll have to use a human effigy, which are rare. Of course, the counter to this being that you can quell the amount of enemies in an area by repeatedly beating them to a pulp; whilst some may argue against this, I’ll take it. The last thing you need whilst stuck on an already, inherently difficult boss, is to either attempt to kill the horde of enemies along the way, or attempt to leg it past them, each and every time. For those, still on the fence regarding the controlled respawns, there is an item just for you that you can burn at a camp fire which will spawn more deadly variants to battle.

Whilst a player new to the series is always going to experience difficulties with a game like this, certain design choices don’t help along the way either. The menus, whilst archaic in looks, are filled with many, many stats that are going to go straight over most newcomers heads. Alongside this, items you acquire and come across are not named in any relative fashion to what you might expect of a traditional RPG. During the create a character stage, you are offered to pick one item from a list of gifts, most of which, inevitably sound useless yet presumably have a hidden function, accessible later in the game. I appreciate that the Dark Souls series has a reputation to uphold, but increasing the user base must also be of a benefit? I for one, would not be put off via the sheer difficulty of the game itself, but rather having to spend a few hours looking up what each item does, when you can use it and why. Some items, thankfully, are more readily accessible nearer the start of the game now, such as the dull ember, a minor health potion essentially. This for many will be a blessing when this time around; you only start off with one Estus flask.

Dark Souls II was never the prettiest game on the previous generation of consoles; the lighting issues alone were enough to irritate me, never mind the almost ‘rough’ looking finish the game shipped with. The spruced up current gen version certainly improves the majority of the games graphical imperfections, yet it’s of no match to any game designed from the ground up for current hardware. Torches seem more useful this time around, whereas before they were recommended by the game, yet for me at least they held little merit. Now they illuminate dark areas appropriately, casting shadows and the like, however I’d still take a shield in its place!

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Pretty sure you can guess which character is yours…

Online play, once again makes its return with players able to invade other peoples games, help them out or just add a further source of difficulty. The written notes also make a return, either signifying danger or, depending on the player, giving ‘helpful’ hints to others. Entering a certain covenant can also help protect you against these threats should the need arise, or you can play in offline mode to help limit game invasions, at the downside of missing out on what can make this franchise so unique.

Incorporating the DLC and tweaking item and enemy placements will grant even more playtime than the originals already healthy dosage. Newcomers can easily expect at least 60 hours out of it, and fans of the previous version will no doubt find any excuse to give it another run through, especially if they missed out on the DLC before. Whatever you might think of the Dark Souls series, this game isn’t going to change your opinion. If you’ve played and enjoyed the others, you’ll feel right at home; yes it undoubtedly improves on the last gen release with multiple benefits, yet as you might expect, it won’t hold a torch to Bloodborne.

Watch the launch trailer for Destiny House of Wolves

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Get ready to expand your Destiny adventure with House of Wolves out next Tuesday 19th May. Only the bravest Guardians will hunt down the rising Fallen threat and lay claim to the mysterious treasures of The Reef.

FEATURING:

  • New Weapons, Armour, and Gear
  • Boost Your Guardian’s Power
  • Upgrade Your Existing Legendary Weapons and Armour
  • New Multiplayer Event – Trials of Osiris
  • New Cooperative Strike – The Shadow Thief
  • Three New Multiplayer Maps
  • New Story Missions
  • New Cooperative Arena – Prison of Elders

 

Tom Clancy’s Rainbow Six Siege date announced

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Ubisoft today announced that Tom Clancy’s Rainbow Six Siege will be available worldwide on 13th October on PlayStation 4, Xbox One and Windows PC.

Developed by Ubisoft Montreal, Tom Clancy’s Rainbow Six Siege is inspired by real world counter-terrorist organisations, and puts players in the middle of lethal close-quarters confrontations.

For the first time in a Tom Clancy’s Rainbow Six game, players will engage in sieges, a new style of assault where enemies have the means to transform their environments into modern strongholds while Rainbow Six teams lead the assault to breach the enemy’s post Players who pre-order the game will get guaranteed access to the Closed Beta which will begin at a later date this year.

Harman and Robertson announce Independent By Design

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Independent By Design is a unique collection of the stories and artistry of today’s most pioneering independent game developers, delivered as a luxury hardcover book.

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The book boasts in-depth essays on over twenty independent developers brought together by the professional writing expertise of freelance writers Stace Harman and John Robertson. The book features bespoke spreads designed by independent design agency Rock Kitchen Harris, combined with high-quality paper stock and production values.

Roll7 splash concept

This hardback book includes:

  • Extensive essays based on in-depth interviews with a host of independent developers. These include: Dennaton, Failbetter Games, Roll7, Messhof, Lucas Pope, 11-Bit Studios and more than a dozen others.
  • Beautifully crafted multi-page, visually-led spreads showing off the artistry of several of the world’s leading independent game developers.
  • Q&A interviews centred around indie development with prominent industry figures, including Graeme Struthers of Devolver Digital, USC Games Professor and former Lead Game Designer at Naughty Dog, Richard Lemarchand, and a host of others.

The Kickstarter campaign for Independent By Design runs until 10pm on Monday 8th June 2015, and is seeking to raise £20,000.

Roll7 skater concept

The Core Edition of the book is offered alongside a limited run of Signed and Numbered copies. The Transcript Edition offers collectors the opportunity to obtain written transcripts of the dozens of hours of interviews used to create Independent By Design, providing unparalleled depth and insight into this exciting sector of game development.

Speaking on the launch of the Kickstarter, Independent By Design author John Robertson said, “Our goal is to create a book that can be enjoyed for both its text and visual design, bringing together the two in a way that does justice to the creative talents of the independent studios featured within. The chance to work with these studios is a privilege.”

Fellow author Stace Harman added, “The early response to the Kickstarter campaign for Independent By Design has been very encouraging, both in terms of people pledging to get the book funded and the messages of support we’ve received from the passionate communities that support this vibrant development scene.

“It’s fantastic to know that there are a great many people that want to see this book come to fruition just as much as we do.”

First look at Guild Wars 2: Heart of Thorns

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Today ArenaNet revealed the Reaper, the elite specialisation for Necromancers, and the third of nine elite specialisations debuting in Guild Wars 2: Heart of Thorns. One of the Reaper’s biggest game changers for Necromancers is related to how the profession is a hands-off damage dealer.

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Necromancers utilize a host of health-zapping skills and minions to do their dirty work for them. The Reaper elite specialisation changes that by giving them the option to arm themselves with powerful greatswords that can annihilate close-knit enemy groups in just a few swipes.

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The Necromancer’s destructive ethereal form known as the ‘The Death Shroud’ also gets an upgrade with a host of new melee-focused skills using a new, spooky scythe.

ArenaNet will demo world-first live gameplay of this specialisation on Points of Interest airing at 8pm BST/ 9pm CEST tomorrow, Friday, 15th May, on the official Guild Wars 2 Twitch channel (http://www.twitch.tv/guildwars2).

LEGO Jurassic World has launch date and more

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LEGO Jurassic World will release on 12th June, Warner Bros has today released a new trailer for the game as well as talking up the fact that it’ll have 20+ different kinds of playable dinosaurs and plenty to do when it comes out in the UK on the 12th June 2015, for PlayStation 4, PlayStation 3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS and PC.
LEGO Jurassic World is available to pre-order now. When the game launches on 12th June, players can also score exclusive gift-with-purchase items at the following retailers while supplies last:
DINO_TRAP
·         GAME – LEGO Jurassic World Gallimimus Trap Playset
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·         Amazon.co.uk – Dr. Wu Minifigure

Samsung finds the formula for the Ultimate Super Hero

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There is so much more to a Super Hero than just using superpowers, as intelligence and technology make up the definitive formula discovered by Samsung as part of its collaboration with Marvel’s Avengers: Age of Ultron.

Researchers found that the ultimate formula for a Super Hero is:

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Strength + Intelligence + Technology + Speed + Likeability + Superpowers + Morality = Super Hero

The formula was developed in line with the launch of Marvel’s Avengers: Age of Ultron, which recently recorded the biggest opening weekend of 2015, in which Samsung technology including the brand new Galaxy S6 and Galaxy S6 edge smartphone, features heavily.

The study of 2,000 Brits found that strength (79%) and intelligence (71%) were both rated more highly than actual super powers, showing that being a Super Hero is not all about flying and x-ray vision. Similarly morality (57%) and likeability (45%) both make the formula ahead of traditional Super Hero traits like a Super Hero outfit or a catchy name, with more women (51%) than men (39%) valuing likeability in their hero.

When it came to the super powers we would like ourselves, it was invisibility that topped the list for both men and women, with 23% of the vote, followed by time travel (19%). Technology features highly in the make-up of a Super Hero, with Super Hero cars (30%) topping the list of “super gadgets” Brits would most like to have, followed closely by Virtual Reality headsets (17%).

 

Conor Pierce, Vice President IT and Mobile, Samsung Electronics UK and Ireland, said:

“Super Heroes have fascinated us for generations, with some of Marvel’s originals remaining firm favourites for decades. What is really interesting is how they have developed as society has developed, seeing technology and morality up there in the list of what makes the ultimate Super Hero is a real testament to that.

“Samsung’s collaboration with Marvel is a perfect example of how the real world interacts with the fantasy world of Super Heroes. In fact, if you look at the elements of the formula such as strength, speed and intelligence these can be applied to our Galaxy S6 and Galaxy S6 edge handsets – they’re the Super Heroes of smartphones!

“The collaboration is designed to bring together two of the world’s most iconic multi-media brands, and means we’re able to bring unrivalled content, products and experiences to fans around the world.”

The formula can also be applied to “real life” Super Heroes, with nearly 60% of respondents saying that firemen most fit that combination of speed, strength, morality and technology.

The Samsung and Marvel collaboration gives consumers extraordinary exclusive content coupled with an unrivalled visual experience. As well as creating one of a kind mobile technology for the movie Samsung has developed a range of exclusive accessories featuring Marvel favourites for the Galaxy S6 and Galaxy S6 edge handsets.

The Samsung Galaxy S6 and Galaxy S6 edge At A Glance:

  • Charging time on the Galaxy S6 and Galaxy S6 edge is up to 1.5 times faster than previous S models. The handset features the ability to Fast Charge your battery for 2 hours video playback with just 10 mins charge time
  • The first smartphones from Samsung to include Wireless charging built-in. The device works with all wireless charging pads currently available
  • The Samsung Galaxy S6 and Galaxy S6 edge are equipped with an incredibly vivid, bright and fast front and rear camera. The F1.9 lenses and high-resolution sensors on both front and rear cameras provide the most superior image quality on a smartphone
  • Users can configure the Galaxy S6 edge to light up when the phone is face down, this function has 5 colour options and allows users to easily reject calls and send pre-designated messages by touching the heart rate sensor
  • The “Quick Launch” feature gives users fast, direct access to the camera from any screen in 0.7 seconds*

·       The Samsung Galaxy S6 and Galaxy S6 edge feature the world’s first 14nm mobile processor with 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory. Providing higher performance and enhanced memory speed with lower power consumption.