EE today unveiled the pricing and plans for its new superfast Fibre Broadband and 4G services.

The UK’s first 4G mobile service will launch on Tuesday October 30^th, offering consumers and businesses a new way to access the people, places and things they want on the move, with speeds typically five times faster than 3G.

EE will also launch its new fixed-line fibre service for the home and offices, with speeds typically ten times faster than today’s standard broadband plans.

The delivery of increased speeds and connectivity has inspired the development of EE’s first next-generation digital services, such as EE Film and EE’s new device and digital content replacement services.

EE will be the first company in the UK to launch a mobile 4G service, along with its new fixed-line fibre broadband service. It will be called 4GEE and will offer speeds five times faster than 3G, and speeds typically ten times faster than currently available in homes and offices.

EE will be available to buy nationwide, with the 4GEE service going live initially across ten cities on 30^th October. The company has an aggressive 4G rollout plan in place with six further cities coming online in the run up to Christmas, with further cities and rural locations planned for 2013, and 98% of the population due to be covered by the end of 2014.

Once achieved, this will be the fastest rollout of any UK network in history.

EE’s Fibre Broadband service, available to both consumers and businesses, will be available in 11 million premises nationally with plans starting at just £15 per month.

Smart new services

The launch of superfast mobile and fixed speeds by EE will inspire the birth of revolutionary and exciting new services for business and consumers.

The first such service is EE Film, the only service in the UK which combines 2-for-1 cinema ticketing, listings, trailers and film downloads or streaming in one place. The Film Store presents the largest catalogue of new releases available in the UK, with more than five times the number of new releases than other similar providers, and more than 700 films available in total.

EE customers will be able to watch a film of their choice on their mobile, on their PC or even on their TV (via their laptop). Pause & Play also allows customers to view the film on one device, such as their smartphone, pause it, then pick it up on another device, such as their laptop.

4GEE customers will able to download or stream a film, each week, on EE, without impacting their data allowance. Further films can be downloaded or streamed with prices starting at 79p, and the cost can be charged to customers’ mobile bill, or credit and debit cards.

Simple pricing for the digital consumer

4GEE phone plans will offer customers a wide selection of simple smartphone and mobile broadband plans, putting the customer in control by combining a range of data options with unlimited UK calls and texts. Data allowances start with the light data usage entry plan, offering 500MB (£36/pm) and extending up to 8GB (£56/pm) for the heavier data user.

Data controls will alert customers when they are approaching the data allowance limit, and then when their limit is reached. They can then choose to buy a data add-on, or wait until the next bill period starts.

All customers will be able to tether or use VoIP services as part of their plan – with no need to buy specific data add-ons. BT Wi-fi is also included in all plans at no extra cost, providing on-demand access to millions of wireless hotspots across the UK.

For just £5 more a month, customers will be able to take their unlimited voice and text allowance abroad with them, in Europe and selected countries in the rest of the world, as well as access to special data add-ons offering significant value on data use while abroad.

New Fibre Broadband and 4GEE plans for Business

Small business customers will have a range of 4GEE phone plans, with data allowances of 1GB including unlimited UK calls and texts starting from £35/pm (excl. VAT). Companies can also reduce costs by choosing the new 4GEE Sharer Plan, which allows sharing of data allowances across all users and devices within their business, plus inclusive calls to colleagues and landlines.

EE also provides medium sized, public sector and corporate customers with a range of dedicated 4GEE plans from an additional £3 a month on top of their existing or new package, as well as added services including security and mobile application development. Data share plans are also available for these companies, with the added benefit of increased spend control through reduced out-of-bundle rates for data, and spending caps ranging from £50-£200.

Olaf Swantee commented: “UK Businesses have shown considerable interest since our 4G launch intentions were announced. We hope that our new 4G plans and services will make us the most exciting digital communications business partner to work with in the UK.”

EE Consumer Fibre Broadband plans

EE’s Fibre Broadband will offer speeds typically up to ten times faster than the UK average. Ideal for households or small businesses with multiple devices, EE Fibre broadband offers maximum download speeds of 76Mbps – allowing customers to stream HDTV, play online games, watch films on demand or quickly upload or download large files. Plans start from £15 per month, with off-peak calls and a free BrightBox router included as standard.

4GEE customers save £5 per month when taking EE’s Fibre Broadband product for the entire length of their phone plan – offering savings of up to £120. Orange and T-Mobile customers can also benefit, allowing them to enjoy EE Fibre Broadband in the home or office at reduced rates.

Expert service

EE customers can expect a superior level of service on the high street, on the phone and online, with a significant new service approach and services designed to give customers peace of mind.

10,000 EE experts have been trained to serve and sell to customers in a new way, designed around specific handset types.

If an EE customer wants to speak to an expert at one our customer centres, they can fast-track the automated call system by first connecting, then dialling 33, to get connected directly to an expert.

EE also operates customer services on social networks Twitter and Facebook.

A number of new services, fit for the digital world, have also been developed to provide peace of mind for new EE customers.

Clone Phone: Clone Phone from EE securely backs up data such as contacts, calendar and content (customers’ own photos and videos) via an App, which provides an easy way to restore your content if a phone is lost, stolen or broken. It means you don’t just get your handset back, but you get your digital life back too.

Repair & Loan Phone: Repair and Loan Phone provide a convenient way to arrange a repair in store and stay in touch in the meantime. All customers will be provided with a replacement phone, and phones will be repaired and returned within 14 days. Small business customers benefit from next day replacement for any faulty phone.

Transforming the high-street

From the 30th October, all existing Everything Everywhere, Orange and T-Mobile stores will become newly branded EE stores.

4G Ready

EE will be offering a simple process for Orange and T-Mobile customers who’ve already purchased a 4G ready handset, to swap to 4G, at no additional cost.

EE price plans are:

£36 a month for 500MB

£41 a month for 1GB

£46 a month for 3GB

£51 a month for 5GB

£56 a month for 8GB

For more information on 4G and Fibre plans or the EE brand, please visit www.ee.co.uk.

So what do you think? Are you going to give EE a try? Let us know by leaving a comment below.