NewsEventsAn Evening at the into Windows Phone Insider Social...

An Evening at the into Windows Phone Insider Social with Alex James

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On Monday night, UWHS was invited to an exclusive invite-only into social event hosted by Alex James, so off we went in search of phones, apps and cheese.

To celebrate the launch of new social rewards programme into by Windows Phone (www.intowindowsphne.com), Alex James of Blur fame who is the Creative Partner of ‘into’ hosted a special launch party.  The whole event was curated/based around Alex himself with various activities going on throughout the evening….including a representation of the features of Windows Phone (via the new Nokia Lumia 800).

The music on the evening are DJs & live acts chosen by Alex James. 3 live acts (Isabel Rose, Bebe Black and the Chipping Norton Allstars) plus a guest DJ appearance from Me & Mrs Jones (Sophie Ellis Bextor & her husband, Richard Jones, from The Feeling) 5/12/11

What is the into Windows Phone App?

Film, fashion music, food, travel, gadgets? Whatever it is you’re into, you’ll find it through into by Windows Phone.

You’ll get access to hand-picked offers and money can’t buy experiences, content and articles from top UK contributors and have access to really unique events, plus with this app, you can show the best bits of Windows Phone to your friends earn points along the way. Share, tweet, like and invite your way to some fantastic rewards.

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Pin the app to your Start screen and through the Live Tile you can keep up to speed with all the new great rewards and offers coming to into by Windows Phone.

The Into Social Event

The event itself was a great party, with some great music. Alex introduced some new up and coming artists called Isabel Rose and Bebe Black, both of whom were very good, and also the Chipping Norton All Stars. There was a great DJ in-between those acts, and Alex himself even did some DJ’ing later in the even, along with Mr and Mr Jones (that’s Sophie Ellis-Bextor and her husband Richard Jones in case you didn’t know).

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And yes, there was cheese, both on display, and with a huge table of fondue.

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There were also lots of other food and drink, including a special cocktail created for the event by the amazing mixologist Nick Moran called the Windini.

There were also demos of the app, plus an Xbox with Kinect to play on.

And here is a short video by Alex explaining into:

Into with Alex James

If you have a Windows Phone, you should definitely check out the into app!

And thanks again to Alex James for being such a great host – we can’t wait for the next one.

Andrew Edney
Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blogged for The Huffington Post and for FHM. And I am honoured to have been a Microsoft MVP since January 2008, including as an Xbox MVP until 2023.

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