BBC America has announced the launch of Travel Vilain, a new virtual travel and culture hub inspired by the network’s critically acclaimed and award-winning series Killing Eve, in partnership with Culture Trip. Travel Vilain takes users into the thrilling and glamorous world of Killing Eve through bespoke content, artwork and display media created by Culture Trip. At a time when we can’t travel the world, travelvilain.com aims to inspire users to stay obsessed with the cities they love—and get excited for future adventures.
Culture Trip inspires people to go beyond their cultural boundaries and experience what makes a place, its people and culture special, unique and meaningful – with travel restricted right now, Culture Trip’s ‘Stay Safe, Stay Curious’ campaign offers content and virtual experiences to explore amazing places from comfortable spaces. In line with this mission, Travel Vilain enables fans of the TV series to journey into the world of Killing Eve with Eve, Villanelle, Carolyn, and Konstantin. Culture Trip’s exclusive, character-driven content and immersive articles for Travel Vilain put a spotlight on the series’ most gorgeous locations — Paris, London, Rome, and Moscow — with more cities joining the site down the line. It features hidden bars, stylish restaurants, unforgettable experiences, and more for every city, with plenty of Easter Eggs for superfans of the series, and anyone imagining future travel and aspirational dream destinations.
The partnership also spans Culture Trip’s multiple online channels, reaching millions of users and connecting the brand with Killing Eve’s passionate fan base. Culture Trip’s website hosts an exclusive interview with Jamie Parson – the location scout for the latest season – in which he shares his behind-the-scenes perspective on tracking down hidden gems around the world for the TV series. In addition, Culture Trip’s newsletter and social media channels including Instagram, Facebook and Twitter will be used to share unique and entertaining insights around the series.