With the launch of the Honor 10 from Honor, on 15th May in London for the Western Europe region following its launch in China on 19th April.
Following the launch, which saw Honor reveal two major ground-breaking and industry-leading smartphone technologies, first including the advanced AI technology and the new Honor 10 CMF (Colour, Manufacturing, Finish) design, the Honor 10 device saw unprecedented sales performance in markets across Europe.
One month after it first launched in China, Honor 10 smartphone sales have exceeded 1 million units worldwide. In the last week since the London launch, Honor has sold out all prepared stock throughout Western Europe on hihonor.com with 13,000 simultaneous online users at peak time. The most popular colour, Phantom Blue, ran out of stock in the first six hours in Spain.
Honor’s new flagship Honor 10 smartphone has already achieved 100% sales growth compared to Honor 9 on hihonor.com in the first week after launch.
The reaction to the AI camera technology, unique design and high-end specifications at unrivalled value meant Honor 10 sales soared in the first week after launch.
Over 89,000 Honor social media subscribers also took advantage of the smartphone’s offer of a €30 coupon that meant they could snap up the Honor 10 from just €369.90.
George Zhao, President of Honor, who launched the Honor 10 in London, said, “We’re delighted at fans’ reaction to our new flagship device. We are always listening to our fans and we co-created the Honor 10 taking on board their feedback. We knew they would love the unique design, AI photography features and unrivalled value.”’
AI 2.0 Camera
24MP + 16MP rear camera
- The Honor 10 24MP+16MP dual AI camera recognises 500+ scenarios in 22 categories in real time
- It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly
- This feature is supported by industry-first Semantic Image Segmentation technology, which allows the Honor 10 to identify multiple objects in one single image. These industry-first Honor 10 features apply scene-specific parameters to each photo in real time when taking a picture, making every photo you take a professional shot with just one click
24MP front camera
- The Honor 10’s 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimises facial details and detects over a hundred facial points to pixel-level accuracy
- The Honor 10 front camera also supports studio lighting effects with a range of lighting conditions
- The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone’s face, even in a ‘groufie’ shot
Avant-garde design
Aurora glass, radiance from every angle
- The process taken to achieve the Honor 10’s finish was a result of world-class industrial techniques and sophisticated engineering processes
- The Honor 10 glass design is made with 15 layers of 3D glass on the back, which reflects a colourful radiance from every angle, in natural light and shade
Stylish colours designed by The Paris Aesthetics Center
- Immersed in art history and the digital world, the Honor 10 brings a stunning combination of colours to consumers – the Phantom Blue and Phantom Green
- These two iconic colours were created at The Paris Aesthetics Center, an international fashion institute for leading design professionals, where the creativity and enthusiasm of Honor engineers and designers came to life
Functional built-in features: Honor FullView and Ultrasonic Fingerprint Sensor Under the Glass
- The Honor 10 has the industry-first front-placing ultrasonic fingerprint sensor under the glass
- It also has a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio
It is also available in Midnight Black and Glacier Grey.
- The Honor 10 is powered by an independently built-in NPU processor
- The 4GB RAM and 64GB/128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files
- The Honor 10 also comes with Honor Super Charge 5V/4.5A with the 3,400 mAh (typical value) battery, it can recharge 50% of power within 25 minutes
- The Honor 10 has the latest EMUI 8.1, an overall upgrade in software function and capability, and features the Easy Talk function, which reduces background noise in a windy environment when you’re talking handsfree and increases the volume of whispers for quiet conversations
