Ahead of the launch of the P20 next week, Huawei is sending a strong message to its competitors, hitting streets across the UK with a series of reverse graffiti artwork and branded truck pop-ups.
The branded trucks have been out in force across the UK this week and have targeted flagship Apple stores and Samsung Experience stores in key cities.
Launching on 27th March in Paris, the Huawei P20 will be the latest addition to the P Series range of mobile devices.
Latest industry figures reveal the brand has seen a two percent increase in market share in the UK since January, a figure they are looking to increase with the launch of the new device.
From Edinburgh to London, the reverse graffiti has appeared overnight throughout major cities across the UK and teases that the Huawei P20 will bring a ‘new renaissance’ in photography with its exceptional imaging capabilities. In addition, branded trucks displaying the words “wait” and “be patient” have been touring the streets, focusing on areas where the competition have retail outlets, to capture the attention of consumers ahead of the highly anticipated launch next week