Kindred Futures, has today announces a pioneering exploration with mixed reality (MR) specialists Zappar – looking at how accessible mixed reality will impact the gambling industry.

Zappar, the team which utilise MR technology through its cutting-edge, smartphone-enabled ZapBox, will be working with Kindred Futures to understand how the technology will change the way consumers interact with sporting data.

Together, Kindred Futures and Zappar are exploring the way sports are watched and data is consumed by building prototypes based on high profile sporting matches such as the 2017 Champions League final and T20 cricket between South Africa and England.

Where viewers are currently at the whim of broadcasters or have to trawl through tables of data to help make their sporting decisions, Zappar gives users control in an immersive experience where they can explore the team’s players, with insights into their goals, shots or runs – putting the user at the heart of the data. The two demos, powered by data from Opta, look to give an insight into what the future holds for interacting with sports data, with the user interacting with an extra layer of information on top of reality.

Will Mace, Head of Kindred Futures, commented “Kindred Futures has always been committed to seeking out the most interesting and innovative companies to explore the future of gambling. Our largest brand, Unibet, has the tagline “Luck is no Coincidence” and this exploration with Zappar allows punters to discover and interact with data like never before – leveraging Opta data to provide insights that can help them make more informed decisions. We’re very passionate about ensuring that audiences are given enough data to make sensible gaming decisions and think that our experiment with Zappar is an exciting step in the right direction.”


Jeremy Yates from Zappar commented “The main barrier of getting mixed reality to the mass market is the cost of new hardware. There’s an exciting future of data visualization, with mixed reality providing an immersive and engaging way to both views and interact with information. This exploration is all part of our goal of democratising this technology. We’re very excited about partnering with Kindred to see how we can drive innovation and bring the future closer to today.”