Wileyfox, has today launched its “Add-X” range an extension of the Android smartphones Swift 2 and Spark ranges, but with eXtra added value for savvy consumers. What deal-seeking shopper wouldn’t love an upfront price discount on their new premium Wileyfox smartphone of up to 42%.

Wileyfox are not afraid to rip up the industry rulebook, Wileyfox is the first mobile phone manufacturer to provide their customers with the opportunity to make an upfront saving through opting into receiving offers and adverts on their phone’s lock screen.

The new “Add-X” feature displays exclusive offers and adverts, which are tailored to the user’s age and gender, on the phone’s lock screen, while still providing access to personal notifications, date and time. Users need simply swipe right to unlock their phone as normal and swipe left to see more. Its very much like to get an advert on your lock screen on an Amazon Kindle etc.

If you decide to purchase a Wileyfox phone with Add-X, but then get fed up by adverts every time you wake the device you can opt to pay £40 to have the service removed.

Michael Coombes, CEO of Wileyfox said: “At Wileyfox we’re committed to shaking up the competition again, to give our customers the best smartphone for their budget. And with Add-X we’re smashing expectations at an even higher level reducing the costs across our range upfront, while also giving the consumer, even more, ways to be “wiley”.

Examples of offers could include a discount or a preview of a sale – all selected to provide Wileyfox customers with brands, products and services they would want to see. Not only that but over time through the proprietary AI and machine-learning technology, the “Add-X” platform adapts to their behaviour and learns to serve the user with more of the brands and offers they are looking for.

Advertisers on the Add-X platform currently include Dominoes, intu and Ministry of Sound, among others.

Wileyfox ModelRRPModel with Add-X PriceSaving
Spark +£119.99£69.99£50 / 42%
Spark X£139.99£79.99£60 / 43%
Swift 2£159.99£99.99£60 / 38%
Swift 2 +£189.99£119.99£70 / 37%


Through choosing “Add-X”, you will have the opportunity to make savings across multiple areas of their life, as well as up to 42% on the Wileyfox phone upfront – a unique pricing model that has never before been provided in the UK or Europe before.

The impact of Add-X on data is negligible – less than 20MB per month which is pre-download when you are on WiFi.

How Wileyfox is protecting the consumer:

As Wileyfox is committed to the consumer experience, there is a highly selective process to which brands and products can advertise over the platform.

  • There will be no adverts for porn or money-lending companies.
  • Only users over the age of 18 will receive adverts for alcohol brands.

Protecting customer data is a priority. No customer data is shared with any advertisers or other parties. Customer profiling data is only used to tailor the customer experience.

Wileyfox smartphones with Add-X are available from www.wileyfox.com, Amazon UK, Carphone Warehouse, eBay and ao.com at the following prices:

Wileyfox Swift 2 Plus with Add-X, just £119.99
Without Add-X: £189.99, saving of 37%.

Wileyfox Swift 2 with Add-X, just £99.99
Without Add-X: £159.99, saving of 38%.

Wileyfox Spark X with Add-X, just £79.99
Without Add-X: £139.99, saving of 43%.

Wileyfox Spark + with Add-X, just £69.99
Without Add-X: £119.99, saving of 42%.