GamingSkylanders & Austism Speaks partners for Austism Awareness

Skylanders & Austism Speaks partners for Austism Awareness

-

- Advertisement -

To support the millions of families affected by autism, Skylanders, the beloved kids videogame franchise, and Autism Speaks, an organization dedicated to autism science and advocacy, invite fans to “Light it up Blue” with one-of-a-kind toys. Through this creative collaboration for April’s Autism Awareness Month, Skylanders and Autism Speaks are raising awareness for an important cause — and in true Skylanders fashion, are having fun while doing it.

SSC_Power_Blue_TriggerHappy

TriggerHappy

“Autism affects one in every 42 boys and one in 68 children in the U.S. We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families,” said Peter Morton, vice president of Corporate Development at Autism Speaks. “This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a videogame and toy, and we couldn’t be more excited.”

SSC_Power_Blue_GoldRusher 2

GoldRusher

The new series of Skylanders SuperChargers toys are blue and white to reflect Autism Speaks’ official colours.  The “Power Blue” Skylanders SuperChargers feature Splat and Trigger Happy, as well as their SuperCharged vehicles Splatter Splasher and Gold Rusher — all of which appear in-game as their special colours.

The toys are on store shelves now at participating retailers in the U.S. and Europe and will be available starting 1st April in Canada.

“When my son was diagnosed with autism, I felt very alone. From my first Autism Speaks Walk, I felt the power of community, and this partnership with Skylanders will bring awareness and belonging to kids and families in a unique way,” said Matt Asner, director of Corporate Development, Autism Speaks.

SSC_Keyshot_PowerBlue_SplatterSplasher_LoRes

SplatterSplasher

“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum,” says Josh Taub, senior vice president of Skylanders Product Management, Activision. “The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”

In addition to creating the Power Blue Skylanders SuperChargers and bringing them to life in game, Activision is launching employee education and employee-donation matching programs in connection with Autism Awareness Month.

SSC_Power_Blue_Splat

Splat

Additionally, in recognition of World Autism Awareness Day, employees will have the opportunity to participate in the Autism Speaks Walk on 2nd April at the Rose Bowl in Pasadena.  Activision is also making donations to non-profits that are making a difference in the autism community.

Chris Hare
Chris Hare
A True Tech Geek at Heart, I Started my life of being a Tech Geek at the age of 5 with the BBC Micro. Went on through most of Nintendo stuff and now a Xbox and PlayStation fan. I also leaked the information about the leaked Hotmail passwords story from October 2009 that went World Wide. I Started writing tech articles at the beginning of 2011, most of my articles are about Android phones and Xbox One and PlayStation 4 and other gaming news. When Chris has free time its with the family.

Stay connected

7,137FansLike
9,189FollowersFollow
27,500SubscribersSubscribe

LATEST REVIEWS

You might also likeRELATED
Recommended to you