Today at the London Samsung Galaxy S4 Samsung Electronics Co., Ltd. Has announced that the highly anticipated Galaxy S4 will introduce an exclusive edition of EA’s bestselling racing title ‘Need for Speed Most Wanted’. The game which has been optimised for Samsung will feature in-game Samsung branding and will be available for download from Samsung Games.
“Samsung is committed to delivering the best user experience possible and rich content sits at the heart of our vision. We are delighted to have exclusive branded Samsung content in a triple A game from one of the world’s foremost video game publishers. We have also secured further partnerships that deliver on our promise to open up the world of possibilities to our customers,” said Lee Epting, Vice President of Media Solution Centre Europe for Samsung Electronics Europe.
Glenn Roland, Vice President for New Platforms and OEM at EA said, “The introduction of Samsung’s Galaxy S4 will bring outstanding mobile gaming experiences to its players. Our ‘Need for Speed Most Wanted’ offering at launch is one of several EA games specifically optimised for Samsung and will include exclusive content.”
As part of the partnership, Samsung and EA are offering the first 100,000 Galaxy S4 customers across Europe the opportunity to download the app for free via the Samsung Hub.
The partnership with EA Games is one of a number of agreements that will deliver content though the Samsung Hub to coincide with the launch of the Galaxy S4 across Europe on 27 April 2013. Centered on gaming – where Samsung has key partnerships with Gamesloft and Glu – books, kids and food, these partnerships demonstrate Samsung’s commitment to delivering the most diverse range of high quality content to customers across Europe.
The ‘Need for Speed Most Wanted’ Samsung edition is also available to play on Samsung Galaxy Note II.
