ASDA direct have opened up their pre-order page for the forthcoming Sony PS4. Even though there is no confirmation yet on a release date or a price, for £20 you can reserve yours.
In the terms and conditions, one of the lines states:
By purchasing this pre-order, You are reserving a Sony PlayStation 4 console at launch. We will send You a unique Discount Code worth £20, which You will need to use to complete the purchase of a Sony PlayStation 4 when they go on sale on the Asda Direct Web Site. Customers using their unique pre-order discount code will be sent their Sony PlayStation 4 first and before other regular orders. You will need to keep this code safe until You need to use it. The code can only be used online on the Asda Direct web site.
Another states:
The current expected date of release made by Sony is Christmas 2013.
