GamingActivision launching world's first over-18 live ad to launch...

Activision launching world’s first over-18 live ad to launch Prototype 2

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Activision today announced that PROTOTYPE 2, the sequel to Radical Entertainment’s original best-selling game of 2009, will be launched in the UK with the world’s first ever over-18 live outdoor advertisement.

Prototype_2

In London at 9:00 p.m. (BST) on Sunday 22nd April, the live ad will feature actors playing the parts of PROTOTYPE 2’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected.

Recreating action from the game, including a gruesome and bloody confrontation between the Heller and Mercer, the content has been recommended as only suitable for those over the age of 18 due its explicit nature, with an agreement to perform it post-watershed in order to avoid a younger audience.

“Due to the nature of PROTOTYPE 2’s content, the game has been rated by the BBFC and PEGI as certificate 18.  This live action advertisement reflects the game in its hard-hitting, fantasy nature and whilst we’re excited to bring this new game to our legions of fans, it would be inappropriate for under 18s to view it” commented David Tyler, Activision’s Minneapolis Business Unit EU General Manager.

The five minute long experience will be streamed live on the PROTOTYPE 2’s official Facebook page at www.facebook.com/prototype for those of age unable to experience the action live, offering fans around the world a chance to watch the production unfold.

As the PROTOTYPE 2 live ad reaches its crescendo, fans will have the opportunity to vote for one of two endings via the PROTOTYPE 2 Facebook page from 20th April.  The ending that receives the most votes will feature as part of the grand finale of the advertisement.

PROTOTYPE 2 will be available for the Xbox 360 video game and entertainment system from Microsoft and PlayStation3 computer entertainment system on 24th April 2012, and for Windows PC on 24th July 2012.

Expect our review soon.

Let us know what you think of the advert.

Andrew Edney
Andrew Edneyhttps://moviesgamesandtechcom.wpcomstaging.com
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blog for The Huffington Post and for FHM. And I am honoured to be a Microsoft MVP since January 2008 - again this year as an Xbox MVP.

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