TechMicrosoftMicrosoft Reveals the new Windows 8 Logo

Microsoft Reveals the new Windows 8 Logo


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Today Microsoft revealed the new Windows 8 logo – and it’s getting mixed reviews!


This is what Microsoft said about the new design:

With Windows 8, we approached the logo redesign with a few key goals on mind.

1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.

2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.

3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.

So what do you think of it? Personally I am not that impressed and I prefer the Windows 7 logo.

Andrew Edney
Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blog for The Huffington Post and for FHM. And I am honoured to be a Microsoft MVP since January 2008 - again this year as an Xbox MVP.


  1. Well you know I’ve mixed feelings. As far the whole ‘window, not flag’ thing goes, I get it (I mean why was it changed to a flag anyway?) and the monochrome colour does reflect the colour scheme of Metro, as does the tiles (when I saw it, I thought Live Tiles before I did Window). So as far as summing up the Metro interface as well as the emphasis on windows (although ironically the metro interface kind of does away with windows anyway…), it works. However, I still would have liked the RGYB colours back, and hopefully this logo is just to show that the colours can be changed; I would like to think that they stick with the multicolour scheme foor branding, box art etc, because this colour does nothing for me.
    Yes, I prefered the W7 logo at present, but somehow this logo represents W8 far more than the flag does…

    Then again it’s a logo… who really cares…?

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