NewsEventsForward with Ford 2011 - Global Design Convergence -...

Forward with Ford 2011 – Global Design Convergence – Using 3D Modelling


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On average, this whole process takes place between 12 and 18 months before the car is actually made!

In the case of concept cars for car shows, the process takes between 6 and 9 months to produce the concept car for the show.

When you go into a dealer, or look at a brochure, around 90% or more of the images are actually computer generated. This replaces the previous method where by Ford would produce a car on the production line, and then it would be painstakingly photographed for the brochures and other materials. Now, it’s pretty much all done by hand.

This technology is amazing – it looked so simple to be able to make design changes, colour changes, and so much more and pretty much show the vehicle in any setting, under any condition.

It really is hard to get a sense of this technology without actually being there and seeing it. I managed to get a very short piece of video below.

Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blog for The Huffington Post and for FHM. And I am honoured to be a Microsoft MVP since January 2008 - again this year as an Xbox MVP.


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