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Forward with Ford 2011 – Global Design Convergence – Using 3D Modelling

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Software called UDRIVE is used to show the modelling “driving” around and also to do a lot of other things with.

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Ford can model the interior of the car, all the way down to the detail on the wood grain on a panel (you cant see from the picture below, but there are even shadowing and reflections showing just what the panel would look like in reality). This saves Ford not only a significant amount of money but also time. In a matter of moments they can show a certain feature in a different colour or fabric, and so on.

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They can also choose different colours. For example, if they wanted to see a truck in Blue Flame, they make that colour and then apply it the model. They do a lot of modelling using different locations and lighting to show just what that colour looks like in reality. After all, a colour will look one way in an overcast surrounding and different on a sunny day. Again, you cant see it from the pictures but there are even reflections on the paintwork. Ford can even place the vehicle in a dealer showroom. Only the vehicle in these pictures is computer generated – everything else is based on real photography.

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They can also show off different models and colours very simply.

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During the design process, there isn’t just one car designed, there are many types for that one car – again, they can be easily rendered and displayed using the technology.

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Andrew Edney
Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blogged for The Huffington Post and for FHM. And I am honoured to have been a Microsoft MVP since January 2008, including as an Xbox MVP until 2023.

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