NewsEventsToshiba Places and Toshiba Marketplace

Toshiba Places and Toshiba Marketplace


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One of the other big announcements Toshiba made here at IFA 2010 was something called Toshiba Places and something else called Toshiba Marketplace.

So what are these new things you might ask yourself?

Well Toshiba described places as a portal that connects all your screens, allows you to easily access and purchase content, and make storing and sharing content easy.

You would have a consistent offering across multiple devices, be it laptops, netbooks, tablets (including their new Folio 100 which we talked about yesterday) and even TV’s.

Places should be launched sometime during Q4 2010 initially in France but then the rest of the world.

I took a few pictures, and again I must apologise as the lighting wasn’t that great!



Certainly the demo looked very slick and I look forward to playing around with this offering more in the future. One of the examples was that you could make a video of your children, share it to select people “in the cloud”, and they could immediately watch that video on one of their devices, such as a TV without any real difficulty or hassle.

Toshiba Marketplace is somewhere you will be able to buy content.

Here is the full press release for those of you who might be interested:

Toshiba’s Multi Screen vision extended with Toshiba Places

Accessing, purchasing and sharing, content made easy across TVs, laptops and other devices

Neuss, Germany, 2nd September 2010 – Today at IFA 2010 in Berlin Toshiba announces another big step in making its Multi Screen vision a reality. So far, the emphasis has been on connecting devices locally – for example with the Toshiba Media Controller, which makes it easy to access and stream content from device to device within a home network.

Now,‘Toshiba Places’ extends the Multi Screen vision by allowing customers to easily purchase and share Web-based content – across their own devices and with friends and family wherever they are. Pioneered by Toshiba France in the last year, Toshiba Places is now ready to be rolled out gradually to a range of Toshiba devices in an increasing number of markets in Europe, Middle East and Africa.

Evolutionary step of Multi Screen vision towards cloud based services

“With Toshiba Places our Multi Screen vision takes another evolutionary step forward by embracing web based services”, says Alan Thompson, President of Toshiba Europe GmbH. “This user-friendly portal reflects users’ rising interest in sharing content not only between locally connected devices but also with friends and family all over the world. In addition, Toshiba Places also signals our determination to create offerings that go way beyond hardware, embracing compelling services, software and content too.”

Dedicated graphical user interfaces adapted to the device’s characteristics

People are increasingly using different devices to access the internet. As well as PCs,
tablets and smartphones, consumers are now interested in viewing internet content on their TV: close to 60% of surveyed consumers in France, Germany and UK said this would be important to them1. Toshiba Places is an online content and services portal that allows consumers to access web-based content and services from different kinds of devices. While the interface retains the same ‘look and feel’ across devices, it’s tailored to the individual characteristics of each kind of device. For example, the interface for TVs (currently accessible via a new Toshiba set-top box) makes it easy to access and use online content using a remote control. It also includes options to view a program guide, recently viewed programs and other TV related functions which are not appropriate for the PC version.

1 Source: Toshiba TV survey, July 2010

Share, store and access content easily on the device that most suits the moment

Once logged in to Toshiba Places, users can send their own content directly to the cloud, via popular Web-based services – for example, Flickr and DailyMotion in France – with the convenience of a single login. They can then access this content from their own different devices, such as a TV, laptop or tablet. They can also send a notification to people selected from a personal contacts list, who can then access the content. With Toshiba Places, customers can organise a truly private social network.

Toshiba Market Place: accessing new content and services

Within Toshiba Places, the Market Place area, or “Toshiba Market Place”, allows users to buy music, films and other services that are immediately delivered digitally. Depending on the device and the location of the customer, a choice of content and applications from Toshiba and third parties will be offered, including music, videos, eBooks, games, news, messaging, productivity software, online stores, warranty services and many more. In France Toshiba is partnering for example with VideoFutur (Video on demand), L’ (sports news), and PagesJaunes (business directory). The services offered through Toshiba Places will be expanded on a regular basis, with a mix of local and region-wide partners.

A new episode in making the Multi Screen Vision a reality

Toshiba Places breaks barriers between devices, locations and generations. It is Toshiba’s vision to connect the several screens people use for accessing and sharing content, whenever and wherever they are. With Toshiba Places we enter a new episode in making this vision a reality.

Andrew Edney
Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blog for The Huffington Post and for FHM. And I am honoured to be a Microsoft MVP since January 2008 - again this year as an Xbox MVP.


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