O2 today sets out its plans for its 4G network launch later this month, which will make it the fastest growing 4G network in the UK. The superfast 4G network will be switched on in London, Leeds and Bradford on 29th August, reaching up to five million people from launch. O2’s ambitious rollout plan aims to make 4G available to an additional two million people per month, culminating in O2’s 2G, 3G and 4G network reaching 98% of the UK population both indoor and outdoor.
By the end of the year, O2’s 4G network will be live in 13 cities. Further detail relating to the specific switch-on dates will be announced over the coming weeks.
London | Leeds | Bradford | Birmingham | Newcastle | Glasgow | Liverpool |Nottingham | Leicester | Coventry | Sheffield | Manchester | Edinburgh
From today, O2 is introducing a new in-store and social media campaign encouraging everyone to be ‘#O24G’ Ready, inviting people to get their 4G-ready handset and free 4G SIM now, either in an O2 store or via an O2 business account manager.
O2 plans to go beyond what has already been offered in the 4G market and bring to life the digital experience for its customers, starting with 12 months free music content for those who buy a 4G consumer tariff direct from O2. Next generation office applications and services powered by 4G will enable O2 business customers to be more collaborative, more efficient and more productive. Further details on O2’s 4G portfolio will be unveiled in the coming months.
All O2 customers will also be offered free 4G advice and guidance from an O2 Guru from launch, either in-store or via web chat, to explore the possibilities that 4G will unlock. Business customers can receive a consultation with their O2 business account manager to discuss how their organisation could benefit from 4G.
Ronan Dunne, CEO of Telefónica UK (O2) said: “It’s great that I am able to announce O2 4G the day after the spectrum has been cleared for use. Digital connectivity will be made ubiquitous by 4G and become the oxygen of modern life. It is our intention to use 4G to inspire the nation through the possibilities of technology, encouraging people to live more, do more and be more with O2.
“The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for. Over half of our customers say they use more data than two years ago and even more use wifi wherever they go, to always stay connected. Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services.”
Ben Dowd, Business Director at O2 said: “I believe that 4G is not only going to transform the way businesses work, but also how services are delivered to customers. Start-ups and small businesses should also be considering the benefits 4G offers in terms of agility and being able to engage with their customers in new ways. We will be working with our business customers over the coming months to bring the possibilities of 4G to life, but urgent commitment from businesses and the public sector is also required for its true value to be realised.”
