To coincide with the recent launch of the highly anticipated SONIC X SHADOW GENERATIONS™ game on October 25th, ImageNPay and SEGA are pleased to announce today’s release of the Sonic Virtual Mastercard collection, an exclusive series of Sonic-themed digital prepaid cards. Featuring characters and scenes from SONIC X SHADOW GENERATIONS, the collaboration combines the iconic Sonic the Hedgehog and ImageNPay, a digital wallet and mobile adtec platform. ImageNPay is on a mission to make the payments ecosystem plastic free.
Sonic fans can help reduce plastic consumption by downloading a prepaid digital card from the ImageNPay app on the App Store or Playstore and selecting their favourite Sonic image to pay with. Cardholders will also have the option to donate to Save the Children, a charity that creates lasting change for children around the world, and the Priceless Planet Coalition, a global initiative to fund the restoration of 100 million trees, each time they upload money onto their Sonic-branded prepaid card.
Michael Donald, Founder & CEO of ImageNPay, said, “The SEGA and Sonic collection represents a significant advancement in our mission to make payments hyper-personalised, plastic free, financially inclusive and fun for everyone. This collaboration also showcases animated Sonic images on digital payment cards for the first time, adding an element of fun to payments. We are proud to have developed this innovative technology in the UK which enables brands to build deeper partnerships with their customers and which is leading the fight to reduce plastic waste in the payments industry.
“This collaboration with ImageNPay for the release of the Sonic Virtual Mastercard Collection allows us to connect deeper with our ever-growing community. To be able to educate our fanbase as well as contribute to the reduction of plastic produced on a global basis, is an opportunity we and the Sonic Team want to be a part of.” said Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA Brands.
“At Mastercard, we work with the gaming industry to enable game-changing solutions and deliver unforgettable experiences,” said Simon Forbes, Divisional President, UK&I at Mastercard. “This collab with ImageNPay and Sonic delivers on all these fronts, and we’re proud to work with the world’s most famous hero hedgehog, helping reduce plastic consumption and raise funds for good causes.”
