GAME, the leading high street video game retailer today announced that it will be re-homing unwanted Christmas socks in exchange for in-store credit, with its first ever New Year Sock Swap.

Following the Christmas period, unwanted socks get thrown to the back of the drawer and forgotten, or worse still – they go straight in the bin. Over 25% of Brits class socks as their least-desired Christmas present, with a combined £5B a year wasted on unwanted presents, whilst the number one requested item for the UK’s homeless shelter is….. socks!

To ensure the dreaded Christmas sock reaches people who actually want them and to kickstart 2020 positively, GAME will be offering customers extra credit for their trade-ins when they bring in their unwanted (new & unworn!) pairs. An Extra £2 will be given for games and an extra £15 when customers trade in tablets, phones or consoles.

Every pair of socks collected will then be donated to various homeless charities to help communities up and down the country.

For more information please visit www.game.co.uk or hashtag #GAMESOCKS on twitter for pictures and news.