Simon’s Cat, adored animated YouTube character, recently announced the launch of its Merch Shelf feature on YouTube. Just as the brand has hit 1 billion views on its channel, for the first time, fans of one of YouTube’s most popular pets can shop while they watch, directly under videos.
YouTube and Teespring recently announced the expansion of their merch shelf feature in Europe, giving content creators the opportunity to sell custom merchandise directly under their videos. The feature was launched in the US in June, which saw click-throughs grow to 30% greater than all other traffic sources, a place where creators can get closer to their viewers by offering them convenient access to products they have made themselves.
Simon’s Cat, features the mischievous and often hilarious antics of a fat white cat and his owner Simon. The YouTube channel has reached 4.8 million subscribers, 1 billion views, 6 million Facebook fans and 1 million Instagram fans, proving him to be one of the most popular cats on the YouTube scene. In an industry where pets become social media stars, earning their owners an income that would make some of the biggest social media stars envious, this beloved cartoon is taking a step further in to the merch industry which is currently worth $263 billion.
Simon’s Cat will be offering fans a diverse range of t-shirts, hoodies, jumpers and baby grows. There are also Christmas options, including a sweater reading: “All I Want for Christmas is Mew”.
Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the series celebrates its 10th Anniversary this year. Simon’s Cat is a worldwide phenomenon topping one billion views on YouTube from audiences in over 100 countries.
About Teespring
Teespring was founded by Evan Stites-Clayton and Walker-Williams in 2012. The business idea was sparked while the pair were students at Brown University and wanted to create a t-shirt to remember the a beloved Providence dive bar while it was being shut down. During the process they encountered the logistical challenges associated with the traditional options of t-shirt manufacturing and so decided to create a solution. In the form of Teespring, they launched simple website to take pre-orders and would handle producing and shipping them if enough people purchased the shirt.
About Simon’s Cat
Animated hit Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. Born on YouTube in 2008, the series features the mischievous and often hilarious antics of a charming cat and his long-suffering owner, Simon. Endemol Shine UK acquired a controlling share in the company in 2015.
This year Simon’s Cat is celebrating its 10th Anniversary this year, marking a decade since its launch on YouTube with the first Simon’s Cat animation, Cat Man Do. Simon’s Cat is now a worldwide phenomenon topping one billion views on YouTube from audiences in over 100 countries, and the original video has now been watched over 60 million times.
