Huawei has announced a new European partnership with international online music broadcasting platform, and cultural curator Boiler Room which will see the first ever Boiler Room events live streamed exclusively via the HUAWEI P20 Pro.
The partnership will see Huawei and Boiler Room launch ‘New Forms’, a six-part event series inspired by Artificial Intelligence that celebrates live electronic music’s intersection with technology. The collaboration aims to empower a new generation of creative talent with the combination of art, technology and music and will showcase a collection of some of Europe’s most forward-thinking electronic music producers. The six-event series will take place across Europe this summer in atypical non-club environments – art galleries, cultural institutions, historical buildings.
At each event will be exclusively live streamed using a network of HUAWEI P20 Pro smartphones featuring the world’s first Leica triple camera system powered by AI and quoted as “best camera in a smartphone, taking number one spots in both our photo and video rankings” by DxOMark (the leading source of independent image quality measurements and ratings for smartphone, camera and lens). Showcasing a collection of some of Europe’s most forward-thinking artists, the series will also present six A/V commissions that respond to technology’s most significant new frontier: Artificial Intelligence.
Andrew Garrihy, Huawei Western Europe, CMO said, “At Huawei, we create technology that pushes the boundaries of what’s possible. It seemed a natural fit to partner with cultural curators Boiler Room and make it possible for their audiences to view the content live streamed exclusively via the HUAWEI P20 Pro.”
Dean Bryce, Head of Music at Boiler Room said,“Boiler Room’s programming for New Forms revolves around music’s exciting collaboration with technology. The artists involved have been curated on account of their lateral excursions into new territory – new genres, new practices, new forms of production. It’s a celebration of Europe’s most forward-thinking practitioners in sound & visual art.”
As part of the collaboration, Huawei and Boiler Room will release six short documentaries, reporting on the visual artists’ creative journey to the event, using the HUAWEI P20 Pro to create visual assets that seamlessly integrate into the live visual experience. Exclusive content will feature on Huawei’s channel, Project Possible and Boiler Room channels.