Honor has teamed up with Universal Studios to celebrate the release of Pacific Rim Uprising, the film about Jaeger pilots doing battle with monstrous Kaiju creatures to save the world, on 21st March. The partnership will feature an online and social media campaign which launches today, including a competition for the chance to win an Honor 7X.
The Jaeger Pilot Test, launching today, is a competition created by Honor for those agile in mind and body who want to be part of the uprising. Contestants will need to decipher a code and complete a quiz to be in with a chance of winning an Honor 7X, a smart bracelet, and other amazing prizes.
As an added bonus, from 27th March until 29th March, Honor will offer a discount voucher to customers wishing to purchase Honor devices to celebrate the Pacific Rim partnership.
Pacific Rim Uprising’s bold vision of future technology truly exemplifies Honor’s “For the Brave” slogan, created to meet the needs of digital natives by offering best-in-class devices such as the Honor 7X. The unrivaled smartphone includes Jaeger-like features, such as a strong metal body, the powerful performance of the EMUI 8.0 operating system, Screen-Split, Face Recognition for quick and easy phone access, the stunning Honor FullView Display, and a high-quality dual-lens rear camera that can achieve DSLR depth of field effects, all at the recently reduced purse-friendly price of £219.99 when using the Honor voucher.
Honor is an exciting lifestyle brand that encourages its fans, both young and those young at heart, to live stylishly and to take advantage of the most advanced technology. The partnership with Universal Studios represents Honor’s continued commitment to daring collaborations in the worlds of music, cinema, gaming and extreme sports.
“This partnership demonstrates Honor’s commitment to bringing exciting content to millennials, along with our industry-leading devices,” said Michael Pan, President of Honor, Western Europe Region. “We are excited to partner with a forward-thinking brand such as Universal Studios and on such an exciting project, which we hope will inspire people to join the uprising and get involved in our competition.”
In addition to the ‘crack the code’ competition Honor UK is also hosting an additional giveaway of two limited edition Pacific Rim Honor 7X handsets! To be in for a chance of winning one of these special edition Honor 7X handsets be sure to enter this competition by the 7th of April. Wilkin Lee, Honor UK Sales and Marketing Director, comments “Honor is always looking to find exciting new ventures to support and get involved with and the Pacific Rim partnership is a great example of this. We want to make sure our customers here in the UK have multiple opportunities to get involved with this brand new partnership and thrilling film!”
Pacific Rim Uprising will screen in London on 21st March. Honor will also be actively promoting this partnership in countries including the UK, France, Italy, Spain, and Germany