Today GAME has announced a new venture to trial THREE mobile services in select London stores.


The trial will begin in 15 GAME stores in the London region, which will each house a THREE gondola. The GAME Stores will hold a selection of handsets and will also see GAME sell SIM cards, PAYG top-ups and THREE’s MiFi devices.


Dave Howard, Retail and Property Director of GAME Digital said:

“In line with our strategy to optimise our store estate, we are utilising GAME’s unrivalled market position in the video game retail industry to further benefit the lifestyles of our customers. That includes stocking what’s most important to gamers; from games and merchandise to top-end mobile phones and sim cards.”