EA is ready to shake a few things up for this years E3, with a few months from this years E3, by introducing a fan-oriented EA Play event.
The EA Play event will run from 12th – 14th June and will be located near the Los Angeles Convention Center at Club Nokia, and will be open to the public. EA will also move its pre-E3 keynote to Sunday, 12th June at 1pm PT instead of the Monday prior to the start of the show. There will also be live events going on while London will be in single date 12th June. For those who are unable to attend the EA Play event in Los Angeles.
If you can’t be either in Los Angeles or London around the time of EA Play, the company will be offering a behind-the-scenes experience that will take online viewers into their event, while also offering livestreams of all its new games, exclusive behind-the-scenes content and special online-only prizes.
Electronic Arts has traditionally been one of the highlights of E3. The American company was riding an annual show very local taste, taking advantage of the great sports licenses in his possession (NFL, NBA, PGA, FIFA, etc.). In addition, also they are holding strong intellectual property as Battlefield, Mass Effect, The Sims or exclusive rights to Star Wars. It was hoped that the new data E3 of upcoming games based on the galactic saga met.
It is not the first company to renounce the E3. Nintendo takes several years without resorting to mass Angeleno event, although replaced its classical parallel conferences streamings, its famous Nintendo Direct. The Japanese also Konami also turned away from the great American show. The first years emitted a short video on the internet announcing its developments, but eventually did not do anything extraordinary for those dates.