Today, deemed ‘Force Friday,’ merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe. Hot off the heels of the 18+ hour global live unboxing event on the Star Wars YouTube Channel, where highlights of the range were officially unveiled, the celebration continued at retail locations in the UK and Ireland. The Disney Store, Oxford Street opened its doors at midnight for fans to be among the first to find new Star Wars products, and included an appearance by Daisy Ridley, who plays Rey, and John Boyega, who plays Finn.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to finally be able to share them with fans around the world,” said Mike Stagg, General Manager of Retail for Disney UK and Ireland
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
- Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro
- Tokyo: Star Wars: The Force Awakens Big Figs (31” and 48”) from JAKKS Pacific
- Hong Kong: Hot Wheels car assortment featuring Star Wars characters and Escape from Jakku Starship playset from Mattel
- Seoul: LEGO Star Wars Poe’s X-Wing Fighter
- Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive
- Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro
- Berlin: LEGO Star Wars Kylo Ren’s Command Shuttle
- London: Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive
- Rio de Janeiro: Star Wars Black Series 6” figure assortment from Hasbro
- New York: LEGO Star Wars Millennium Falcon and Star Wars BB-8 from Sphero
- Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spinmaster
- Chicago: Star Wars: The Force Awakens Role Play designs exclusive to Disney Store
- Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro
- San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more.
New Star Wars products can be found around the world at mass and specialty retailers, including Disney Store and disneystore.co.uk.
To preserve the integrity of key movie moments, characters and storylines yet to be seen in Star Wars: The Force Awakens, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.
