GamingUbisoft and Sony Pictures to bring Rabbids to the...

Ubisoft and Sony Pictures to bring Rabbids to the Big Screen

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Today, Ubisoft and Sony Pictures Entertainment announced that the studios are partnering to develop a full-length feature film based on the Rabbids, the irreverent, wacky characters from the popular TV series and videogames.

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Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures, and Hannah Minghella, president of Production for Columbia Pictures, offered comment on the deal:

“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Baronnet. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”

Minghella added, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”

Recently, the Rabbids took over the small screen, thanks to partnerships between Ubisoft Motion Pictures, Nickelodeon and France Televisions. The hit show, titled “Rabbids Invasion,” has been seen more than 165 million times in five months; more than two million viewers on average tune into each episode in the U.S.

The Rabbids got their start as the crazy, loveable villains in Ubisoft’s Rayman videogames and have since branched into comic books, collectibles, merchandise, mobile games, television and more. The latest example, The Rabbids Time Machine attraction at France’s second-biggest theme park Futuroscope, drew big crowds and rave reviews on its opening weekend and showcases Ubisoft Motion Pictures’ ability to successfully develop Ubisoft’s brands in new mediums

Chris Hare
Chris Hare
A True Tech Geek at Heart, I Started my life of being a Tech Geek at the age of 5 with the BBC Micro. Went on through most of Nintendo stuff and now a Xbox and PlayStation fan. I also leaked the information about the leaked Hotmail passwords story from October 2009 that went World Wide. I Started writing tech articles at the beginning of 2011, most of my articles are about Android phones and Xbox One and PlayStation 4 and other gaming news. When Chris has free time its with the family.

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