The UK rap star Tinie Tempah is the focus of Sony’s latest bit of PS4 marketing. The 24-year old hip hopper appears in a new “interactive documentary” in which viewers can use their smartphone to access competitions and PS4 related content.
The video features a track from Mr. Tempah’s new album Demonstration.
PS4 has also been named as the sponsor of Tinie’s Demonstration UK tour which kicks off on 2nd December.
As part of the deal, Tinie appears in an interactive documentary short released today, called ‘A Demonstration of Play’. The film captures different aspects of Tinie’s life, and features exclusive scenes of Tinie in his downtime, including trialling the brand new PlayStation 4 console and games with his friends.
The video, which also features the first chance to hear tracks from Tinie’s upcoming second album will also be available in an interactive format, allowing viewers to see additional angles from the film, and discover hidden content outside of the standard frame.
You can check it all out here.
