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Today Microsoft has retired the Xbox Live Marketplace is now rebranded as Xbox Games Store.
In a statement to Joystiq, a spokesperson for Microsoft said:
That’s right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.
After nearly 8 year of Xbox Live Marketplace it is no more, as Microsoft is getting ready for the launch of Xbox One in November.

