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Stylist magazine’s Olympic issue brought to life with Blippar


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Stylist Magazine’s ground-breaking Olympic issue is brought to life with free image recognition app Blippar more than 150,000 times.


Blippar is the first image-recognition app for smartphone targeted at media and brand to customer interaction. A free-to-download app, Blippar opens up in camera mode and becomes a single, magic ‘lens’ through which favourite newspapers, magazines, product and advertising in the real world are instantaneously recognised and converted into fun, informative digital experiences. The Blippar app is available for free in the Apple App Store and Android Market (variable experience subject to handset).

Stylist Magazine’s first-ever interactive issue, using Blippar’s image recognition technology, was accessed by 7% of the magazine’s readership with over 152,000 blipps in total, analysis by Blippar reveals.

Last week Stylist Magazine partnered with image recognition platform Blippar to create an unforgettable Olympic issue for the magazine’s 425,000 loyal readers. The issue, three months in the making, gave readers the opportunity to bring 21 of the free magazine’s 64 pages to life by simply downloading Blippar’s free app to their phone or tablet and holding it over the pages.

The cover of Stylist’s Olympic issue featured Team GB’s synchronised swimming team and was brought to life when blipped, showing readers an amazing choreographed routine.  Blippar allowed readers to get their very own daily Olympic leader board, wear and Tweet outfits from the fashion shoot and try out some of beauty’s most incredible new hair looks. Readers were also able to watch an exclusive video of actress Jessica Hynes in the comedy Twenty Twelve, vote on columnist Lucy Mangan’s Olympic thoughts and download recipes created by events caterer Lyndy Redding. The interactive Olympic issue can be seen in action here.

Blippar reminds me so much of books and papers in Harry Potter – it makes me smile every time I see one, well every time except the time I saw a Justin Beiber one, but let’s not got there!

Have you used Blippar yet for anything? If so, tell us what it was and what you thought of it by leaving a comment below.

Andrew Edney
Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blog for The Huffington Post and for FHM. And I am honoured to be a Microsoft MVP since January 2008 - again this year as an Xbox MVP.


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