It was announced today that Waterstones, a large book retailer here in the UK will start selling the Amazon Kindle.
The agreement with Amazon will enable Waterstones to extend first class digital reading to its customers in-store. This will complement and strengthen the traditional attributes of the bookshops to which the company remains fundamentally committed.
The digital initiatives will build on the UK group’s on-going investment plan to upgrade its 30-year-old retail chain. This incorporates a major refurbishment programme and other innovations including dedicated digital areas, free wi-fi access and new coffee shops, all planned for 2012.
Jeff Bezos, Amazon.com Founder and CEO, said: “Waterstones is the premier high street bookseller and is passionate about books and readers – a dedication that we share deeply. We could never hope for a better partner to bring together digital reading and the physical bookstore.”
Further details will be announced in the Autumn. Commercial terms of the partnership have not been disclosed.