Sky has announced a number of enhancements to its range of broadband services to create more choice for customers and build on its strong growth. The move means that more households will have access to Sky’s great-value broadband, customers will be able to enjoy
free Wi-Fi access on the move and there will be a new fibre option for customers who want
faster speeds.
The announcement comes as new figures show that customers continue to respond in record numbers to Sky’s high-quality broadband and telephony products. In the last three months of 2011, Sky sold more than half a million home communications products, cementing its position as the fastest growing home communications provider in the UK. The latest growth means that , since launching in 2006, Sky has grown its UK broadband market share to 17% (3.6 million customers) and 29% of all Sky homes now take all three of Sky TV, Sky Broadband and Sky Talk.
The new enhancements planned for the months ahead include:
- Building out Sky’s network to reach even more UK homes: Sky is extending its network footprint to bring great value broadband to 88% of the UK by June 2013. This means more than 1 million extra homes will be covered by Sky’s network.
- Providing customers with free WiFi wherever they are: Sky will shortly launch its public Wi-Fi service, powered by The Cloud. This will provide Sky Broadband Unlimited customers with free access to more than 10,000 hotspots across the UK. Available in venues such as Caffe Nero, Pizza Express and Wagamama, Sky customers will enjoy seamless and convenient access to public WiFi. This will prove particularly valuable for customers who access Sky content on the go, with high quality wireless delivering an even better experience for Sky Go and Sky’s other video-rich applications.
- Adding choice with Sky Broadband Unlimited Fibre: Sky is to give customers even more choice by adding a fibre broadband product to its range from April. For £20 a month, customers will be able to access download speeds of up to 40 megabits with a totally unlimited product that has no usage caps. From launch the new product will be available to around 30% of UK homes, growing over time in line with BT’s fibre roll-out programme.
Stephen van Rooyen, Managing Director of Sky’s Sales and Marketing Group, comments:
“I’m delighted that our existing home communication products are making such an impact with customers. It’s clear that customers are responding to the higher levels of value, quality and service we offer.
“This year sees a number of enhancements that will ensure we create even more choice. Whether it’s the launch of free public WiFi, extending our network into more parts of the UK, or adding fibre to our product mix, we are focused on meeting the demands of customers and on being their number one choice for home communications.”
