TechGadgetsFujifilm Announce the new Fujifilm X10 Digital Camera

Fujifilm Announce the new Fujifilm X10 Digital Camera


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Fujifilm have just announced a new digital camera called the Fujifilm X10.

X10 Front Left 112mm

New Fujifilm X10 joins the X series premium compact camera range

With its magnesium alloy construction, large EXR-CMOS sensor, bespoke high definition F2.0 wide angle, metal barrel Fujinon lens and bright optical viewfinder the new Fujifilm X10 bears all of the hallmarks of the multi-award winning Fujifilm X100 that set new standards for refinement, component quality and design at its launch in March 2011.

Due to join the X-series of premium compact cameras this Autumn, the X10 features a large  and customised 2/3″ 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm) characterised by its ultra bright, superb picture quality,  right up to the edge of an image.

The X10 also features a bright optical zoom viewfinder with a wide viewing angle, to allow users to enjoy all the benefits and ease of composition a traditional viewfinder brings.

With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish – attention to detail is evident throughout the X10’s design.

The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens also doubling up as an on/off power switch, ensuring super fast reaction to potential photo shooting scenarios as they occur.

Main features

(1) Newly-developed F2.0 wide-angle and F2.8 telephoto, bright FUJINON 4x optical manual barrel zoom lens

The X10 features a newly-developed, metal barrel, high-definition Super EBC (Electron Beam Coating) FUJINON lens consisting of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements.

Also featuring a newly developed Optical Image Stabilisation mechanism, the X10 guarantees that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

(2) Combining a bright optical viewfinder with a wide viewing-angle

An arrangement of 3 aspherical lenses plus a special dach prism configuration is used to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size.

(3)Newly-developed large 2/3″ 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3″ 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models].

This bespoke EXR-CMOS sensor combines Fujifilm’s proprietary EXR technology (which can select the optimum shooting mode from three options (SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.

With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it’s also worth mentioning that it features best-in-class1080p Full HD movierecording capabilities.

(4)  Fujifilm’s unique functions for adjusting image quality

EXR-Auto – for the automatic optimisation of the sensor and the camera settings

The X10 not only offers “EXR-Auto” intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800 for the most minimal of lighting conditions.

The X10 also offers Fujifilm’s unique Film Simulation modes, reflecting the company’s background in photographic films.  Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

Finally, a Noise Reduction Adjustment function can set the strength of noise reduction at five different levels according to the users’ emphasis on whether to prioritise high resolution or low noise.

(5)   Other notable features on the X10

·4x optical zoom featuring Fujifilm’s new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom

·Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)

·Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities

·Motion Panorama 360 for seamless 360-degree panoramic shooting

·Manual pop-up flash with a range of 7 metres

·High-contrast and wide viewing-angle 2.8″ 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight

·Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation

·Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation

·RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)

(6)    Premium Accessory Line-up


To perfectly complement the look and premium quality feel of the X10 camera body, a retro leather “quick shot” case with matching strap has been designed which fits the X10 like a glove.


Precision milled from metal, a lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.


Compatible with Fujifilm’s EF-20 (Guide No.:20) and EF-42 (Guide No.:42) flash guns.

Andrew Edney
Andrew Edney
I am the owner and editor of this site. I have been interested in gadgets and tech since I was a little kid. I have also written a number of books on various tech subjects. I also blog for The Huffington Post and for FHM. And I am honoured to be a Microsoft MVP since January 2008 - again this year as an Xbox MVP.


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