Ubisoft has announced that professional stock car driver and team owner, Brad Keselowski, will be featured as a non-playable character in Watch Dogs. Using Keselowski’s likeness, he will be featured as one of the many in-game citizens roaming the streets of Chicago that players will be able to profile.


Keselowski is not the only familiar face players can meet on the game’s busy sidewalks. Earlier this year, Ubisoft announced that actress and comedian Aisha Tyler will also greet players as a non-playable character.


In addition to racing, Keselowski owns Keselowski Racing, which fields two full-time teams in the Camping World Truck Series. He currently races for Penske Racing in NASCAR, driving the No. 2 Ford Fusion in the Sprint Cup Series and the No. 22 Discount Tire Ford Mustang in the Nationwide Series. Keselowski is one of only two NASCAR drivers to have won a championship in both the Sprint Cup Series and the Nationwide Series.


Watch Dogs will be available on both next-generation and current generation platforms this November.