Last week Microsoft transformed the Principality of Liechtenstein by taking over some of the country’s most iconic landmarks, including a 13th century castle and a working mine, to create a real-life replica of the “Halo” universe within the heart of Europe to mark the launch of “Halo 4”. And tomorrow it’s London’s turn!
For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the video game franchise which has sold a staggering 46 million copies worldwide since launch in 2001.
Super fans and worldwide media from 16 different countries were catapulted into this off-world environment to take part in a theatrical experience which saw them travel to a top secret location before being unexpectedly thrust into a war zone which recreated brutal battle grounds through pyrotechnic explosions, thunderous sound effects and cinematic set builds.
You can check out the video below:
Now its London’s Turn
London will host a spectacular stunt the evening of Monday 5th November, down the River Thames from the Greenwich Peninsula to Tower Bridge – under the watchful gaze of the Master Chief. Fans should arrive at Butlers Wharf, adjacent to the Design Museum (28 Shad Thames, London SE1 2YD), no later than 7:30pm so as not to miss out on the action.
There will also be more than 350 midnight openings taking place the length and breadth of the UK, with the flagship London launch taking place at GAME in Westfield Stratford. Fans will have the opportunity to count down to “Halo 4’s” much anticipated release with developers from 343 Industries, get early hands-on time with the game, win coveted “Halo” merch and prizes provided by Samsung, the official TV launch partner for “Halo 4” in the UK, see the Master Chief in person, take photos with a replica Warthog vehicle, meet The Gadget Show’s Jason Bradbury, and sample Mountain Dew’s “Halo 4” themed “Game Fuel” drink and the exclusive “Halo 4”-themed pizza from Pizza Hut.
A limited number of fans can also board a free bus from the Design Museum to GAME Stratford at 8:30pm, immediately following the Butlers Wharf stunt. Spaces will be limited and available on a first come, first served basis.