The Fujifilm FinePix F770 EXR sets the new standards for long zoom compact cameras thanks to its enviable specification with 16MP EXR-CMOS sensor, GPS, RAW capture and 20x optical zoom lens all wrapped up in a sleek and stylish body. Making it the perfect camera for families and travellers to capture a huge range of photographs and is available now for £299.99


Maximum zoom, minimum size

The body of the FinePix F770EXR is incredibly thin at just 1.4” yet manages to include a 20x optical zoom lens. The 25-500mm focal range (equivalent to a 35mm camera) is able to tackle a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the newly designed Double Sliding Lens System that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution. And with the addition of Fujifilm’s Intelligent Digital Zoom users can get a maximum telephoto setting of 1000mm, to pull in even the most distant objects.

EXR-CMOS – Flexible and versatile image sensor

The FinePix F770EXR features Fujifilm’s unique EXR-CMOS sensor which has been further evolved. The EXR Auto, automatically optimises settings according to scene types, and has now been expanded to offer 103 different shooting patterns and which pushes the camera’s low-light capabilities even further. Start-up time as well as auto focus speed has also been optimised, with the users now able to focus on their subjects in as little as 0.16 seconds.

A landmark in GPS functionality

Travelling photographers, or those simply wanting to pinpoint their location, will benefit from the FinePix F770EXR’s improved GPS functionality. A new high sensitivity antenna also helps to find the camera’s position more quickly. The camera can also indicate nearby landmarks and the distance the user is away from them.

Better handling for great results

The FinePix F770EXR has some key handling improvements to help make picture taking even more enjoyable. On the front of the camera, an ergonomic, rubberised handgrip* ensures users get a firm hold and gives extra stability when shooting at the extreme telephoto length.

The top-plate, meanwhile, has the addition of a Function (Fn) button for faster access to regularly accessed features including ISO setting, Film simulation, etc. On the back of the camera, the 3-inch LCD shows images and menus with great clarity thanks to the extra bright 460,000 dots LCD, making it easier to see in bright lighting conditions.


The FinePix F770EXR will be available in black, red, blue and white finishes

*rubberised grip available for black, red, blue colours only

Fujifilm FinePix F770EXR key features


· High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)

· Intelligent Digital Zoom boosting range to approx.40x

· 16 mega-pixel EXR-CMOS sensor

· Superb build quality and finish

· Extra bright 3.0-inch LCD with 460,000 dots

· Full 1080p HD movie capture

· ISO 100-12800 *

· P, A, S, M exposure modes for creativity plus Scene modes

· RAW file capture

· Film simulation modes

· Macro focusing down to 5cm

· Optical image stabilisation

· Motion Panorama 360 mode

· High sensitivity GPS

*ISO 6400 is effective in image size M or lower, ISO 12800 is effective in image size S

Learn more from the Fujifilm website